CATALATION synapse
Live product
01 / 15
Live since June 2026 · Pre-seed
Bring an idea. Leave with a running business.

Synapse gives a founder a virtual CEO and a permanent team of AI agents that build and run the company. Free to start. Live today.

Catalation console.catalation.com September 2026
01 · Problem

Most of starting a company has nothing to do with the idea.

A founder with a good idea still has to hire a team, ship a product, find customers and keep the whole thing running. The idea is a small part of the work. The rest is operations, and it never stops.

HireMonths before the first customer

A founding team costs six figures a year and takes months to assemble. Most ideas never get that far.

BuildEvery tool builds code

AI app builders and coding agents produce software. None of them produce a company: departments, a pipeline, revenue, memory.

OperateThe job that never ends

Support, sales, reporting, infrastructure. A second full-time job stacked on the founder's first one.

The bottleneck is not talent or capital. It is the distance between an idea and a running company.
02 · Solution

A company you talk to.

You describe the business. Synapse sets up the company, gives it a CEO agent with written authority, permanent departments of AI agents, a real engineering workspace, a CRM and a way to get paid. You keep the board seat.

🧠

Virtual CEO

One agent runs the company and is the only one you talk to. It acts below a line you can read and change, and proposes above it. Pricing, pivots, spend and anything irreversible wait for you.

🏢

Permanent agent teams

Dev, QA, security, docs and DevOps as standing departments on your own repositories. They open merge requests; you approve them in the cabinet.

🏭

Product Factory

Templates in minutes, modular builds in hours, from-scratch builds in days. Hosted by us or deployed to your cloud accounts.

03 · Product

Idea to operating company, in the product today.

Step 1

VC audit

Six axes including autonomy fit. FUND / WATCH / PASS computed in code. Free, no signup.

Live
Step 2

Company setup

An 8-step wizard produces the company document and hands the CEO its brief.

Live
Step 3

CEO + org chart

CEO chat with its own tool loop, departments, git-backed wiki, memory that survives model changes.

Live
Step 4

Agent team ships

A Claude agent team on your GitLab board. Diffs, pipelines and Merge / Deny in the cabinet.

Live
Step 5

Sell and get paid

Public website from day one, native CRM with lead capture, Stripe Connect to your own account.

CRM rolling out
Every "Live" pill means verified in production, not merged. Try it yourself: console.catalation.com, free tier, no card.
04 · Traction

Live since 8 June 2026. Shipping every week.

  • 8 JunCabinet live. Sign-up, 8-step wizard, CEO agent API with bounded authority.
  • 17 AugVC audit in production. Per-company row isolation enforced at boot; secrets vault live.
  • 25 AugAgent teams in production on founders' own boards, on their own Claude subscription.
  • 2 SepSynapse becomes an MCP server. 33 tools, OAuth 2.1. Claude can run the company.
  • 9 SepCEO runs its own tool loop. Org chart, wiki edits as reviewable diffs.
  • 10 SepNative CRM with website lead capture. Rolling out.
  • 16 SepModel router tells the truth: availability pills say why a model can't answer. CEO model chain with failover merging.
11Milestones defined, M0 to M10
4Verified live in production
7Merged or in progress: beta, flagged, rolling out
$0Revenue so far. Paid tiers merged, Stripe checkout in beta.

Every entry is a dated merge in a Synapse repository. Full list: catalation.com/changelog.

05 · Proof

We are our own first customer.

Synapse is built by the agent team it sells. A CTO agent orchestrates dev, QA, security, docs and DevOps agents across our GitLab group. Every merge passes a read-only QA gate and a Security gate. One human merges.

16Weeks from first commit to today
1,490+Commits across 12 repositories
540+Merged requests, each through QA and Security
1Human on the team. 49 written architecture decisions.
Counted from git, 8 June to 28 September 2026. Routine implementation already runs on a local open-weight model behind the same review gate.
06 · Why now

Three things became true in the last eighteen months.

01Agents can ship

Coding agents now open, review and merge production changes. Our own repositories are the evidence: hundreds of merged requests written by agents.

02MCP became the standard

One protocol for giving models tools. Synapse is a native MCP server, so any MCP client, Claude first, can run a company through it.

03Inference got cheap

Routine turns run on open-weight models at a fraction of frontier cost. We already route routine engineering to one, which is what makes a $10 tier possible.

Every AI product builds the code. Nobody has built the company around it.
07 · Market

Five million new businesses a year, in the US alone.

bottom-up · US only
# US business applications per year (Census BFS)
new_businesses  ≈ 5,000,000
# 1% start on Synapse
companies       = 50,000
# blended $50/mo across Starter and Growth
ARR             = $30M
# same cohort at Growth ($99)
ARR             = $59M

WedgeSolo founders and indie hackers

Already use AI coding tools, have no team. Free tier to Starter is one conversation with the CEO.

ExpansionAgencies and studios

Many companies per customer. Platform-level economics.

LaterCorporate spinouts and holdings

On-prem and the B2B CEO network. Enterprise tier, sold not self-served.

Global SaaS is a $300B+ market. We do not compete for it; we create the companies that buy it.
08 · Business model

Subscription only. No revenue share. No AI markup.

TierPriceUnlocks
Free$0VC audit, company setup, CEO agent, wiki, MCP
Starter$10Agent team, CRM, templates, Stripe Connect
Growth$99Modular builds, custom domain, your own infra
Scale$499From-scratch builds, compliance checks
Enterprise$999On-prem (beta), uncapped teams, white-glove

Team and role caps are plan entitlements, not yet hard-enforced in the product. On-prem is in beta.

  • AI runs on the founder's own keys. We never resell tokens, so the largest cost in the category is not on our P&L.
  • Infrastructure per active company: about $2 to $3 a month (our estimate). Growth at $99 is a ~97% gross margin.
  • The free tier pays for itself when about 3% of free companies reach Growth.
  • No sales team. The CEO agent starts the upgrade conversation when the company hits a limit.
  • Pure B2B SaaS. Never merchant of record. Same legal footing as Vercel or GitHub.
09 · Competition

Everyone builds the app. We run the company.

Validates the ideaBuilds the productRuns the companyCRM · revenue · siteYour repos, your keysRun from Claude (MCP)
Synapse✓✓✓✓✓✓
AI app builders
Lovable · Replit · Bolt
—✓——partial—
Agent orchestrators
Paperclip · CrewAI
—via agentsorg chart—✓skill file
No-code and commerce
Bubble · Shopify
—templates—store only——
Where they are ahead: more agent runtimes, open source, richer extensions. We publish that too: catalation.com/compare.
10 · Why we win

Four things that compound.

MemoryThe company gets smarter

Every session adds to a memory that survives model and provider changes. The longer a company runs, the more it costs to leave.

OwnershipNothing to escape from

Work lives in the founder's git repos, keys in their vault, money in their Stripe. No lock-in means no reason to churn, and no legal exposure for us.

GovernanceA CEO you can trust

A written authority document. Propose above the line, never approve. Trust is the product; over-claiming autonomy is how the category loses it.

DistributionMCP-native

33 tools over OAuth 2.1. Every MCP client is a channel into Synapse, and the CEO agent uses the same surface external assistants do.

Every business built on Synapse is meant to be a transferable asset. The marketplace is built; transfer unlocks after a third-party security pass.
11 · Next 12 months

From live-and-free to paid and compounding.

1
Q4 2026

Monetise

Hosted template builds live, plan caps enforced, CRM in production, durable CEO sessions. First paid cohort.

2
Q1 2027

Scale builds

40 templates, modular and from-scratch builds verified in production. MCP Universe connects existing CRMs, billing and ERPs.

3
Q2 2027

Marketplace

Business transfer with CEO continuity unlocked after the PII security pass. First sale of a Synapse-built company.

4
H2 2027

Enterprise

Signed on-prem release. B2B CEO protocol across deployments. Compliance entitlements per tier.

The public roadmap is generated from the same repository as the architecture: catalation.com/roadmap. "Live" means verified in production.
12 · Team

One founder. A company of agents.

Pavel Kurinnoi

Founder & CEO · Catalation

Designed Synapse and wrote its 49 architecture decision records. Built the agent harness that now ships the platform, then made that harness the product. Technical founder who runs engineering, product and go-to-market through the same CEO-and-departments model founders get on Synapse.

The team that shipsPermanent departments

CTO agent
↓
dev-backenddev-webdev-datadevops
QA · read-onlySecurity · read-onlydocsPM

First hires with this round: a founding platform engineer and a growth lead. The agent departments stay.

13 · The ask

Raising a pre-seed round.

Eighteen months of runway to take Synapse from live-and-free to paid, and put the first thousand companies on it. Terms on request.

Use of funds

Engineering: hosting, builds, marketplace50%
Growth: content, community, DevRel25%
Infrastructure and security review15%
Legal and compliance10%

12-month milestonesWhat we will show at seed

  • First paid cohort on Starter and Growth, with retention data
  • 1,000 companies set up on the platform
  • 40 templates and hosted builds live
  • First marketplace transfer of a running business
Try it before you fund it

Bring an idea. Leave with a running business.

Pavel Kurinnoi · Founder · catalation.com · Pre-seed · September 2026