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CRM & lead capture · built September 2026 · rolling out

A pipeline your agents can work.

Sales and Support agents need somewhere to put a lead, a call, a deal. Synapse ships a native CRM in the platform database — isolated per company, with an audit row on every write — instead of asking you to wire up a third-party tool on day one.

Starter plan and aboveNine record types
/crm/dealspipeline: default · $48.4k open
Qualified$12.0k
Acme Field Ops
Borealis Utilities
Proposal$24.4k
Cobalt Services
Won$12.0k
Delta Plumbing
A lost deal requires a reason.audit: every write

Contacts & companies

People and organisations, linked, with detail pages that hold everything attached to them.

Leads → deals

Idempotent lead conversion. Convert twice, get one deal. A default pipeline per company with stages you can edit.

Tasks, notes, activities

Due dates, role assignment, notes and activity history on any record. Deal pages show the attached work.

Retention & scrubbing

Lead retention rules and personal-data scrubbing built in, so the CRM does not become a liability.

Website lead capture

A form on your site. A lead in your pipeline.

Mint a capture key in the cabinet, drop a form on your company website, and submissions post straight to the CRM. The key is public by construction — safe to embed — and the endpoint never leaks whether a key exists.

  • Honeypot and fill-time signals are recorded, never rejected: likely spam is labelled but still listed
  • Per-IP and per-key rate limits; a daily ceiling that flags instead of denying
  • Consent text and URL captured with the lead
  • Rotate or revoke keys any time
POST · public capture
POST https://api.catalation.com/api/v1/public/crm/leads/<selector>
Content-Type: application/json

{ "secret": "…",
  "lead": { "email": "ops@acme.example",
            "companyName": "Acme Field Ops",
            "message": "Need offline notes for 40 techs",
            "sourceUrl": "https://acme.catalation.app/contact",
            "consentClaimed": true,
            "consentText": "I agree to be contacted." } }

202 { "received": true }
Honest scope, v1. Email sync and campaigns, custom fields, de-duplication, dashboards and HubSpot/Pipedrive import are not in the first release. CSV import is not yet available. CRM writes are not yet exposed as MCP tools. These are on the roadmap.